Vehicle Listing Intelligence for Dealerships

8% of Your Inventory Is Invisible to Buyers

We audit every Vehicle Detail Page (VDP) against VIN-decoded factory catalog data, exposing wrong trims, missing features, and thousands in hidden revenue loss per deal.

17 data fields compared
A+ to F grading scale
500 vehicles per batch scan
VIN-decoded catalog data

Optimized for

Dealer.com·DealerOn·DealerInspire·any dealership website

VDP Audit Report showing accuracy grade, missing features, and revenue at risk for a Toyota Tacoma

Revenue at Risk Found

$753

If They Can't Filter For It, They Can't Buy It

Bad listing data is the silent profit killer in automotive retail. It does not show up on a financial statement, but it is there, embedded in aging inventory, eroded gross, and lost leads.

10%
of inventory may have filterable-field errors

Wrong trim, drivetrain, or engine data can reduce visibility in filtered search results

$50K+
estimated revenue at risk per rooftop

Unlisted Technology Packages, Tow Packages, and premium audio systems, never valued in the deal

$3,000potential MSRP gap

When a Big Horn is listed as a Tradesman, the negotiation anchors thousands below actual value

$30/dayfloor plan cost per vehicle

Every extra day a vehicle sits due to bad data costs you in carrying charges

Use the calculator below to estimate your dealership's specific exposure based on your lot size and market.

See What Your Listings Are Really Missing

One audit. One VIN. Every discrepancy between your website and the factory catalog, exposed in about three minutes.

Your Website Shows
Factory Catalog Says
TrimTradesman
TrimBig Horn Sport
MSRP$39,080
MSRP$44,540
InteriorCloth
InteriorLeather
Technology PkgNot listed
Technology Pkg$2,800 value
Tow PackageNot listed
Tow Package$1,500 value
Heated SeatsNot listed
Heated SeatsIncluded
Grade: D- | 7 features missing, wrong trim
All discrepancies correctable with accurate catalog data

Revenue at risk on this vehicle

$5,460

Trim MSRP gap plus unlisted premium packages, gone from the deal before the customer even walks in.

Based on a real 2024 RAM 1500 audit scenario: trim misidentification with missing premium packages

See what your listings are missing, audit free

One Vehicle. One Rooftop. Or the Whole Lot.

Three ways to solve the same problem. Choose the scope that fits your workflow today.

VDP Audit

Check one suspicious vehicle before it costs the deal

Paste any VDP link and get an accuracy grade (A+ through F) in minutes. VIN-decoded factory catalog matching catches missing features, wrong trims, and MSRP gaps costing you gross.

  • A+ through F accuracy grade (13 levels)
  • Missing high-value feature detection
  • Trim mismatch with MSRP gap analysis
  • Revenue at risk estimate + PDF report
VDP Audit report showing accuracy grade, missing features, and revenue at risk

Batch Trim Scan

Audit 300+ listings for trim, engine, and drivetrain errors

Enter your dealership URL and scan up to 500 vehicles at once. Every vehicle is VIN-decoded and checked across trim, engine, drivetrain, and more. Results stream live, sorted by severity.

  • Up to 500 vehicles per scan
  • Multi-field comparison per vehicle
  • Real-time streaming results
  • Prioritized by issue severity
Batch Trim Scan results showing vehicle audit feed with match rates and issues

The Lot Dashboard

Know where your store is leaking gross this week

Your daily command center for inventory data quality. Lot Health Gauge, Morning Delta Banner, Needs Attention widget, and a Dealership Leaderboard for groups. One screen, every time you need it.

  • Lot Health Score
  • Morning delta tracking
  • Priority fix list
  • Dealer group leaderboard
Lot Dashboard showing health gauge, data wall metrics, and problem vehicles

Built on Verified Data, Not Guesswork

The core comparison is deterministic: VIN-decoded factory catalog truth, not AI predictions. Every grade is a measurement, not an opinion.

17
Data fields compared per vehicle
16+
Matching strategies for feature validation
3-Tier
Validation system (auto + LLM + rules)
A+ to F
13-level grading scale by financial impact
500
Vehicles per batch scan
3+
Dealer platforms with deep integration (any site supported)

“This is not AI guessing what your vehicle should have. It pulls the actual manufacturer catalog specifications for that specific VIN and compares them field-by-field against what your VDP says. The grade is not an opinion. It is a measurement.”

The principle behind every audit

How Much Is Bad Data Costing Your Lot?

Adjust the sliders to match your dealership. The math speaks for itself.

Your Numbers

typical: 200–400

300
50500

industry average: 8–12%

8%
5%20%

varies by brand and market

$2,000
$1,500$5,000
Vehicles with data errors24

This is what bad data may be costing you every year

$94K

$8K per month

Monthly Breakdown

Gross erosion (wrong trims & missing features)
$3K
Excess floor plan interest
$3K
Lost leads from search invisibility
$1K

Estimates are illustrative and vary by brand mix, market conditions, and error severity. Use these numbers as a starting point for your own analysis.

Find your actual number, start free

From URL to Fix List in Three Minutes

No training manual. No IT tickets. No implementation project.

01

Paste a URL

Grab any vehicle detail page link from your website, or drop in your dealership URL to scan the whole lot at once. No DMS login. No IT department. Just a URL. If you can copy a link, you can run an audit.

02

We Decode & Compare

We auto-detect your website provider, decode the VIN against factory catalog records, and run a field-by-field comparison across trim, engine, drivetrain, features, all of it. Wrong trims, missing packages, and unlisted premium features get flagged automatically.

03

Get Actionable Results

You get a clear A through F accuracy grade, every mismatch spelled out, missing features with their dollar values attached, and a prioritized fix list your internet team can act on immediately.

Questions from Skeptical GMs

We hear these every day. Here are straight answers.

Your DMS creates the data. It does not validate it. If someone enters the wrong trim code, your DMS faithfully pushes that mistake to your website, AutoTrader, Cars.com, and every syndication feed. No questions asked. We compare what actually got published against what the VIN decodes to from factory catalog records. Your DMS is the printer. We are the spell check.

No doubt, and they are doing heroic work. But run the numbers: 300 vehicles, each with 80 to 150 features. That is up to 45,000 data points to verify against factory records. No human catches all of that. We do not replace your internet manager. We hand them a prioritized list of exactly what is wrong so they can fix the costly stuff first instead of hunting for it.

You are already spending the time. It just looks like 'why won't this car sell' meetings, customer complaints about wrong listings, and salespeople walking the lot to verify features by hand. A single vehicle audit takes about three minutes. A full lot scan runs in the background during your morning meeting. This is not more time. It is less time on problems you are already dealing with.

That is exactly why every report is sorted by dollar impact, not alphabetically. The wrong trims and missing premium packages, usually 5 to 15 vehicles, account for the bulk of your revenue at risk. Fix those first. Scan again next week. Your Lot Health Score climbs. Most dealers go from reactive to proactive within a month, catching errors at intake instead of 45 days into aging.

Floor plan interest does not pause while you decide

Stop the Bleed Today

Paste a URL. Get a grade. See exactly what your listings are missing and what it is costing you. Most dealers find their first error in under three minutes.

Works with any dealership website. Optimized for Dealer.com, DealerOn, and DealerInspire.