Vehicle Listing Intelligence for Dealerships
8% of Your Inventory Is Invisible to Buyers
We audit every Vehicle Detail Page (VDP) against VIN-decoded factory catalog data, exposing wrong trims, missing features, and thousands in hidden revenue loss per deal.
Optimized for
Dealer.com·DealerOn·DealerInspire·any dealership website

If They Can't Filter For It, They Can't Buy It
Bad listing data is the silent profit killer in automotive retail. It does not show up on a financial statement, but it is there, embedded in aging inventory, eroded gross, and lost leads.
Wrong trim, drivetrain, or engine data can reduce visibility in filtered search results
Unlisted Technology Packages, Tow Packages, and premium audio systems, never valued in the deal
When a Big Horn is listed as a Tradesman, the negotiation anchors thousands below actual value
Every extra day a vehicle sits due to bad data costs you in carrying charges
Use the calculator below to estimate your dealership's specific exposure based on your lot size and market.
See What Your Listings Are Really Missing
One audit. One VIN. Every discrepancy between your website and the factory catalog, exposed in about three minutes.
Revenue at risk on this vehicle
$5,460
Trim MSRP gap plus unlisted premium packages, gone from the deal before the customer even walks in.
Based on a real 2024 RAM 1500 audit scenario: trim misidentification with missing premium packages
One Vehicle. One Rooftop. Or the Whole Lot.
Three ways to solve the same problem. Choose the scope that fits your workflow today.
VDP Audit
Check one suspicious vehicle before it costs the deal
Paste any VDP link and get an accuracy grade (A+ through F) in minutes. VIN-decoded factory catalog matching catches missing features, wrong trims, and MSRP gaps costing you gross.
- A+ through F accuracy grade (13 levels)
- Missing high-value feature detection
- Trim mismatch with MSRP gap analysis
- Revenue at risk estimate + PDF report

Batch Trim Scan
Audit 300+ listings for trim, engine, and drivetrain errors
Enter your dealership URL and scan up to 500 vehicles at once. Every vehicle is VIN-decoded and checked across trim, engine, drivetrain, and more. Results stream live, sorted by severity.
- Up to 500 vehicles per scan
- Multi-field comparison per vehicle
- Real-time streaming results
- Prioritized by issue severity

The Lot Dashboard
Know where your store is leaking gross this week
Your daily command center for inventory data quality. Lot Health Gauge, Morning Delta Banner, Needs Attention widget, and a Dealership Leaderboard for groups. One screen, every time you need it.
- Lot Health Score
- Morning delta tracking
- Priority fix list
- Dealer group leaderboard

How Much Is Bad Data Costing Your Lot?
Adjust the sliders to match your dealership. The math speaks for itself.
typical: 200–400
industry average: 8–12%
varies by brand and market
This is what bad data may be costing you every year
$94K
$8K per month
Monthly Breakdown
Estimates are illustrative and vary by brand mix, market conditions, and error severity. Use these numbers as a starting point for your own analysis.
From URL to Fix List in Three Minutes
No training manual. No IT tickets. No implementation project.
Paste a URL
Grab any vehicle detail page link from your website, or drop in your dealership URL to scan the whole lot at once. No DMS login. No IT department. Just a URL. If you can copy a link, you can run an audit.
We Decode & Compare
We auto-detect your website provider, decode the VIN against factory catalog records, and run a field-by-field comparison across trim, engine, drivetrain, features, all of it. Wrong trims, missing packages, and unlisted premium features get flagged automatically.
Get Actionable Results
You get a clear A through F accuracy grade, every mismatch spelled out, missing features with their dollar values attached, and a prioritized fix list your internet team can act on immediately.
Questions from Skeptical GMs
We hear these every day. Here are straight answers.
Your DMS creates the data. It does not validate it. If someone enters the wrong trim code, your DMS faithfully pushes that mistake to your website, AutoTrader, Cars.com, and every syndication feed. No questions asked. We compare what actually got published against what the VIN decodes to from factory catalog records. Your DMS is the printer. We are the spell check.
No doubt, and they are doing heroic work. But run the numbers: 300 vehicles, each with 80 to 150 features. That is up to 45,000 data points to verify against factory records. No human catches all of that. We do not replace your internet manager. We hand them a prioritized list of exactly what is wrong so they can fix the costly stuff first instead of hunting for it.
You are already spending the time. It just looks like 'why won't this car sell' meetings, customer complaints about wrong listings, and salespeople walking the lot to verify features by hand. A single vehicle audit takes about three minutes. A full lot scan runs in the background during your morning meeting. This is not more time. It is less time on problems you are already dealing with.
That is exactly why every report is sorted by dollar impact, not alphabetically. The wrong trims and missing premium packages, usually 5 to 15 vehicles, account for the bulk of your revenue at risk. Fix those first. Scan again next week. Your Lot Health Score climbs. Most dealers go from reactive to proactive within a month, catching errors at intake instead of 45 days into aging.
Floor plan interest does not pause while you decide
Stop the Bleed Today
Paste a URL. Get a grade. See exactly what your listings are missing and what it is costing you. Most dealers find their first error in under three minutes.
Works with any dealership website. Optimized for Dealer.com, DealerOn, and DealerInspire.
Built on Verified Data, Not Guesswork
The core comparison is deterministic: VIN-decoded factory catalog truth, not AI predictions. Every grade is a measurement, not an opinion.
“This is not AI guessing what your vehicle should have. It pulls the actual manufacturer catalog specifications for that specific VIN and compares them field-by-field against what your VDP says. The grade is not an opinion. It is a measurement.”
The principle behind every audit